Jobs in Emirates - career in Emirates - vacancies in Emirates-Trade Marketing Manager (FMCG) - Bateel International-Jobs in Emirates - career in Emirates - vacancies in Emirates
Job Purpose:
The Trade Marketing Manager is responsible to ensure positive development of the Jomara brand image within our FMCG channels. He / She implements creative and attractive brand and product presentations to attract and retain consumers.
Key Accountabilities:
• Prepare full year Advertising & Promotion budget based on market trends, comprehensive market analysis, and competitive assessments
• Develop a marketing strategy aligned with the brand strategy while focussing on product, pricing, distribution, promotion assortment & merchandising Policy
• POSM management from development, liaise with internal & external partners (agencies), deployment, implementation & evaluation
• Prepare monthly BTL activity & promotion plan across categories Sku wise, channel wise & share with sales team
• Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives & revenue targets
• Review & provide insights into post – implementation of the campaigns wrt set KPIs.
• Identify the listing gaps & direct the sales team on listing Plan of existing & new products
• Prepare MSL by Channel & Outlet
• Develop & design planogram, display, merchandising plans & align SOS target with Sales team
• Manage & supervise day to day implementation of the strategic marketing plan of the company
• Manage A&P budget set for the brand & regular analysis of CODB & channelize investments based on ROI
• Develop KPI measure for investments & spends in the market.
• Communicate strategies, policies & procedures agreed by COO / GM effectively to staff.
• Organize monthly business performance review meetings.
• Conduct training sessions for the sales team with National Sales Manager & merchandising team on key building blocks Freshness, visibility & display
• Conduct marketing surveys on new product concept & provide necessary information required for NPD
• Measure market potential channel wise & identifying target segment
• Preparation of JBP in alignment with National Sales Manager & periodical review
People Excellence (internal/external customer engagement and relationship management):
• To create an environment which is a great place to work for you and your colleagues through your dedication, enthusiasm, sharing of knowledge, honesty and desire to support others.
• To display excellent standards in all you do and inspire others to do the same, and that you operate within legislative/regulatory and company policies and procedures.
• To display confidence, self-belief and openness to new ideas, adapting and embracing challenges and opportunities with a determination to excel.
• Continuously develop own skills by attending all required training courses and maintaining an up to date knowledge of products, services, systems and work processes.
Job Details
| Posted Date: | 2019-06-25 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing and PR |
| Company Industry: | Manufacturing and Production |
Preferred Candidate
| Career Level: | Management |
| Nationality: | India |
| Degree: | Bachelor's degree |
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Jobs in Emirates - career in Emirates - vacancies in Emirates-Trade Marketing Manager (FMCG) - Bateel International-Jobs in Emirates - career in Emirates - vacancies in Emirates
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