Jobs in Emirates - career in Emirates - vacancies in Emirates-Brand Manager - Hasbro -Jobs in Emirates - career in Emirates - vacancies in Emirates
I. PRODUCT
- Collect all necessary information to be able to prepare and to propose the P&L of his/her product groups to the Marketing Manager
- Gather all needed information related to products and brand to market them (packaging, legal information, name registration etc.).
- Lead all product development and adaptation processes, including localizing products or managing packaging translations.
- Define forecast for the line of product he/she is responsible for, update internal product portals when needed, and adjust FCs on a monthly basis.
II. MARKETING PLAN
- Establish the marketing brand plans for his/her product groups and submit to the Marketing Manager and Country Manager for approval.
- Fully integrate all brand content and licensing in marketing plans
III. MARKETING EXECUTION
- Media:
o Brief, implement and control all media plans for his/her products on TV, digital and all other required media (including social media community management)
o Work very closely with media agency for the implementation of media campaigns.
o Lead effectiveness of used media and adapt if necessary.
- Media Productions:
o Post Production: Amend TV commercials and other assets to local needs (language and/or change creative form).
o Initiate new commercials or assets when required to answer local needs.
- Promotions
o Initiate promotions to grow the brand and/or counter the competition.
o Brief, create and follow up creative artworks
- Blueprint execution
o Brand content (video shorts, product app, demo video, etc): Optimize brand content exposure through different media (brand website, YouTube channels, social media for relevant target, broadcaster website, retailer catalogs, other partners, etc…)
o Licensing: work closely with the EMEA consumer products team and the licensing agency to set up cross-category activities, optimize licensed products development & sales (non-core toys, publishing, apparels, video games, etc)
- Competition/Market Analysis
o Follow up competition in terms of sell out/marketing activities (sell-out reports, store checks, via online, etc)
o Compare other markets performances and marketing activities
- Public relations
o Initiate and implement public relations activities for his/her brands, leading the PR agency.
o Report and control all activities of the PR agency.
IV. FINANCIAL CONTROL
- Be responsible for the A&P Budget and lead the follow-up (PR & PO creation and other SAP processes) done by the Marketing Assistant
- Align with the Marketing Manager on A&P budget on a monthly basis
V. MARKET KNOWLEDGE
- Be the expert on the brand (product and target group), field experience (store checks)
- Propose and implement necessary tests or research in order to get a better knowledge of the brand and/or specific product potential.
VI. SALES RELATIONS
- Initiate meetings with sales when necessary on specific subjects and/or products.
- Prepare and present the brand and marketing presentations to key customers (previews) and the sales team.
- Be responsible for accurate info on prices lists, sales analysis reports, etc
Job Details
| Posted Date: | 2019-12-31 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing and PR |
| Company Industry: | FMCG |
Preferred Candidate
| Career Level: | Mid Career |
| Degree: | Bachelor's degree |
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Jobs in Emirates - career in Emirates - vacancies in Emirates-Brand Manager - Hasbro -Jobs in Emirates - career in Emirates - vacancies in Emirates
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